What a company is currently seeking to do for its customers if often termed the company’s mission. It answers the question: What is the company’s reason for existing? A mission statement is a statement of the company’s purpose. A mission statement is useful for putting the spotlight on what business a company is presently in and the customer needs it is presently endeavoring to serve. A mission statement deals with the present and answers the question: What is our business and what are we trying to accomplish on behalf of our customers? A mission statement is a logical vantage point from which to look down the road.
A mission statement defines the company’s purpose. It is a single statement of why something or someone exists. The question to ask to determine purpose is:
A mission statement is like your North Star. A North Star, is not a place you go, it is a fixed point giving you perspective on where you are going. Your mission statement keeps you headed in the right general direction. A mission statement is a very specific umbrella statement explaining why you do everything you do within your organization.(Bobb Beihl)
An effective mission statement clearly defines who the customer is and what services and products the business intends to provide. It also serves as a guide for day-to-day operations and as the foundation for future decision-making.